Welcome to TRAC’s Winter Tire Newsroom, where you can find report, video and graphic assets to help build your stories about winter driving in Canada. Download media content by clicking on the icons below.

Please contact Carolyn Goard for more information, to set up an interview, or have us provide our perspective on other breaking tire and rubber industry news and trends.

Media Release: Winter Tires, 2015

TRAC releases its first Winter Tire Report, "Getting a grip on Canadian winter driving," showing a six per cent uptick in shipments to dealers.

2015-winter-tire-release-screenshot.jpg 

 

Download Media Release

2015 TRAC Winter Tire Report

TRAC releases its first Winter Tire Report, "Getting a grip on Canadian winter driving,” showing a six per cent uptick in shipments to dealers. 

cover-screenshot.png

 

Download 2015 Winter Tire Report

Winter Tire Infographics, 2015

Infographics highlighting regional winter tire initiatives, usage rates and shipment data, as seen in the 2015 TRAC Winter Tire Report. 

2015-tire-trends-screenshot.png 

Download Winter Tire Infographics

Interview with Carolyn Goard, Tire and Rubber Association of Canada

Interview with TRAC Communications Manager, Carolyn Goard on the 2015 TRAC Winter Tire report: https://youtu.be/h37Uwg9Gh6Y


Download Winter Tires Interview

TRAC 2016 Winter Tire Listing

List of Tire and Rubber Association of Canada (TRAC) member brands of tires marked with the Three-Peak Mountain Snowflake Symbol that have been manufactured specifically for winter weather.

 

Download 2016 Winter Tire Listing

Traffic Injury Research Foundation (TIRF) Report

Traffic Injury Research Foundation (TIRF) review of literature on winter tires and safe winter driving.

tirf-report-screenshot.jpg

 

Download TIRF Report